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Search engines can be a great tool for driving traffic to your website...if you know
how to use them effectively. Understanding the ins and outs of how search engines work
and how to implement your site to achieve the best search results can be a daunting task.
But don't worry, ETI is here to guide you through the process.
Perhaps you have heard the terms crawling or spidering. Some search engines
use these technologies to catalog your site. They create an index based on the information
contained on your site, and this index is used to determine your position within the search
results. The more useful the content the page contains, the higher it will appear in the
search engine index. Keywords and content are the most important elements for getting listed
on these search engines. The more they keywords and phrases relate to the actual site content,
the higher the site will appear on the search engine index. Relying on crawlers alone can be
risky as there is no guarantee that your site will even be indexed.
Other search engines known as directories rely on human interaction with your site.
A real person will look at the content on your site and will rank it according to its content
and usefulness to determine if it is qualified to be listed in the directory. Getting listed
in directories (such as Yahoo!) requires you to pay a non-refundable site submission fee.
Although you have to pay the directory to be considered for inclusion, there is no guarantee
that your site will actually be listed. However, if you do get listed, your site is more likely
to be included on other search engines that rely on crawlers, because these crawlers use
directories to develop their indexes.
Another option is paid inclusion in search engine results. This could be in the form of a
sponsored link or a pay per click-through plan and can be a costly prospect.
Search engine submission might seem a bit confusing if you are reading this information for the
first time. Relax. ETI has the knowledge to help get your site listed in both search engines
and directories. Although placement cannot be guaranteed, we will offer you our advice and
experience to help you achieve good search engine results. For more information,
contact us today.
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